Image source: colourpop.com
What’s all the buzz?
‘Holy grail’, ‘magic formula’, ‘cult’. People are dramatic when talking about the ColourPop products. ColourPop Cosmetics, a young American makeup brand with a name spelt in British English, became popular thanks to Instagram and beauty bloggers. The story behind the brand is mysterious, not to say shady. We can’t say whether this fact reinforced excitement about ColourPop among beauty shoppers or put them off, but the fact is that the brand is extremely popular. So popular that we couldn’t even enter their website and were asked to wait in a 40-minute ‘online queue’! It’s not surprising the website had trouble handling the enormous load: according to Similarweb analysis its average daily traffic exceeded 20,000 visits in April! Our attempt was unsuccessful, by the way. Had to try the day after.
So what’s the reason for such immense interest in this brand? There are hundreds of cosmetics companies offering similar products, what’s going on? ColourPop products, ‘sold exclusively in cyber land on ColourPop.com’, are now must-have beauty buys for every makeup addict. Here are some of the brand’s offers:
But the best-sellers according to company founders are the Ultra Matte liquid lipsticks. There are 47 types of ultra matte lipsticks ranging from the mauve pink Bianca and bright peach Donut to deep purple Be-Dazzled and blackened green Dr.M.
More product categories are coming. Laura and John Nelson, the co-founders of ColourPop Cosmetics, say, "We get a lot of requests for lip glosses and brows, and a lot of our launches are driven purely by popular demand. We have some super-exciting launches coming down the pipeline."
The brand has collaborated with several beauty influencers to create it’s Collab collections and has been seen worn by such celebrities as Taylor Swift, Meghan Trainor, Taraji P. Henson, and Kristen Stewart.
Cool, but what about the price?
Beauty blogger Katy, better known as LustreLux, says, "I think the main thing people love about the brand is the price. Most cosmetic brands that are popular due to social media have a high end or luxury price point. ColourPop has kept a low price point, even lower than drugstore brands, with a quality product. Makeup lovers love to buy things in quantity, like buying 12 different colored liquid lipsticks at once. Being able to do that without breaking the bank makes it very attractive."
ColourPop indeed offers extremely competitive prices! Ultra Matte Lipstick is sold at $6, any eyeshadow box costs $5, the best selling Swerve eyeliner also costs $5, and none of the other ColourPop products cost more than $8. Now the reason for the hype and ColourPop obsession is pretty clear: loved and strongly supported by beauty bloggers with millions of followers, well-positioned, competitively priced, high-quality and conceptually fresh products. Having gotten to this conclusion, we started thinking of purchasing some boxes of matte lipsticks, ‘magic formula’ eyeshadows and eyeliners. But...
The little problem with ColourPop
...As we said earlier, the ColourPop website’s average daily traffic exceeds 20,000 visits. And almost 34% of that traffic are non-US visits. The company states they ship within the USA and to a few select destinations: Canada, Australia, New Zealand, Puerto Rico, Guam, US Virgin Islands, and APO’s. Even though they promise to expand their brand presence, millions of makeup fans can’t get the desired Ultra Matte Lipsticks, Crème Gel Liners, Super Shock Shadow and many other already iconic products.
If you’re one of those makeup lovers who are unfairly deprived of trying ColourPop stuff, we can help you get ColourPop products from the US to wherever you are be it the UK, France, Germany, Israel, Russia, Philippines, or any other country worldwide.
How to ship ColourPop makeup products from the US to your country
To get ColourPop products delivered to your country, you can simply use package forwarding services provided by Parcl.com. Simply let us know what products you need and where you want them to be shipped. A verified US package forwarder will give you their shipping address for shopping, receive and process your precious buys with love and care and ship them to you! How about getting a ColourPop makeup kit of your own now?