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07/06/2020

How to Choose the Right Custom Product Packaging

When you are ready to choose the proper packaging material for your product, you need to pay attention to the details – all the details. After all, the packaging you choose is one of the biggest factors in helping ensure your product is successful.

Not only will the right packaging help attract new customers, it will help to keep your product safe while being transported and even keep it fresh. This helps to reinforce the quality of the brand and the item when customers know they can count on it to arrive to them.

This also means if you choose the wrong packaging for your product, it could have detrimental effects.

While investing in custom packing by Deepking is a smart move, it is also essential to know how to choose packaging that works for your product. Find some helpful information below about this subject.

Consider Your Packaging Budget

Before you start considering specifics about the packaging you want for your product, you have to determine your packaging budget. This is going to impact the types of materials you can use and what you can spend to make your design appealing.

Materials such as natural fibers and glass are visually appealing and look great, but they aren’t cheap to manufacture or ship. Glass is breakable and heavy, which leads to both shipping and storage concerns and it can lead to increased prices when your product reaches consumers. In some situations, a consumer will be willing to pay more for a higher perceived value, but in some cases, the increase in price isn’t worth the cost for the extra packaging.

There are several budget-friendly packaging options, as well. For example, you can choose food-grade cardboard, which is pretty affordable, and it offers a reasonable level of crush protection along with unique design opportunities.

Packaging Function and Transport

After you have decided the design you want to use, you have to consider the function. It doesn’t matter how great the design may be if your package isn’t functioning properly, it will not do you any favors.

Choosing a great design that lets consumers know the product is for them is great. However, if the item is unable to travel from your manufacturing facility to the store shelves without suffering damage, the package is essentially worthless.

If you have a product that is an unusual shape, delicate, or bulky, it is crucial to find materials that are designed explicitly for strength. Products that have a longer shelf life need to stand out even after they have sat on the shelf for a while.

To achieve this, consider a quality print finish. An example would be a UV treated, high-gloss and liquid-based coating. Remember, it is always more affordable to pay for adequate package design in the beginning than to have to replace goods that are damaged later on.

Sustainability Considerations

When you are considering packaging materials, it is essential you treat your products the way you treat yourself. You don’t want to live somewhere that is too small or too big – and neither do your products.

You also want to consider what materials are sustainable. For example, plastic isn’t the most eco-friendly material. There are some people who don’t want to buy from non-sustainable brands today, so keep this in mind.

Finding the Right Packaging

When it comes time to find the right packaging for your product, there are several things to consider. Be sure to keep the information here in mind that works for your product and your consumers. This is going to help you create something that is visually appealing, sustainable, and affordable.

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Joanna
3 months ago
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