The beauty industry is growing like probably never before. And with a myriad of beauty bloggers and YouTube channels propelling the public’s interest in makeup and skincare with colorful reviews and engaging tutorials, it seems like the industry’s boom will be a lasting trend. But among the plethora of companies offering all things makeup, what are the top cosmetics brands?
If you feel lost in the ever-expanding universe of beauty products and are overwhelmed with the sheer number of options, you’ve come to the right place. Today, we are going to look into the best beauty brands that have earned a name for themselves and do our best to answer the popular question: “What are the top beauty brands known all over the world?”
The Best Beauty Brands to Buy in 2021
So, what are the best beauty brands in the world? Or, more specifically, what are the top 20 makeup brands that people from all over the world are most fond of? In this post, we will answer both of these questions and give you a few insights into how some of the world’s biggest cosmetics companies came into being.
In case there is a specific brand you want to read about, here’s a list of the companies we are going to talk about today:
- Bobbi Brown
- Estée Lauder
- Cover FX
- Yves Saint Laurent
- Urban Decay
- Jeffree Star
- Huda Beauty
- Kylie Cosmetics
MAC is probably one of the most well-known beauty brands out there. Catering to different needs and budgets, this brand celebrates diversity, individuality and uniqueness in style.
The company started back in 1984 in Toronto, and its humble beginnings take it back to the kitchens of its founders: beauty salon owner Frank Angelo and photographer Frank Toskan. There, they first decided to use black pots to package their products, which has remained the company’s signature till this day.
Bobbi Brown is known for offering some of the best professional beauty products on the market. The company’s product range includes makeup essentials, skincare, treatments, fragrances, and more.
The company was created by the expert makeup artist of the same name back in 1991 and has enjoyed immense success in the beauty industry ever since.
L’Oréal is a French beauty powerhouse and a global leader in the industry. The brand offers a comprehensive selection of all things beauty – from makeup and skincare to hair products and professional-grade supplies. The company has gained worldwide recognition thanks to the superior quality of its products and affordable pricing policy.
The company was founded all the way back in the summer of 1919 in Paris by a young chemist by the name of Eugène Schueller. His first product was a hair dye formula, and the developer himself sold it to Parisian hairdressers.
Chanel is a household name in fashion. But fashion is not the only area where the company has built an impeccable reputation. Chanel beauty products are recognized internationally for their lasting effect and high-quality ingredients.
The brand was founded by Coco Chanel, one of the most influential figures in women’s fashion. The company started back in 1909 with a simple hat shop in Paris.
Today, NYX is one of the trendiest and fastest-growing beauty brands in the world. The company focuses on producing quality makeup at affordable prices and is particularly popular among young people.
So how did it all start? The company’s founder, Toni Ko, admits that buying makeup wasn’t easy for her when she was growing up. She would spend hours in department stores, looking for quality makeup that was affordable on a teenager’s budget. In 1999, she would go on to create NYX with that very idea in mind.
NARS offers an extensive and diverse collection of makeup and other beauty products for all skin types and ages. Today, NARS is a large company, with its products sold in over 30 countries, including the US, Europe, Japan, Southeast Asia. The company is now a subsidiary of Shiseido.
The company was founded back in 1994 by French photographer and makeup artist François Nars. And it all started with just 12 NARS lipsticks sold at Barneys in New York.
“Maybe she’s born with it. Maybe it’s Maybelline”. You’ve probably heard this slogan a thousand times. Maybelline is the number one cosmetics company in the US. The company encourages women to embrace their individuality and make a statement with makeup.
Maybelline started out as a small family business all the way back in 1915. The company was founded by Thomas Lyle Williams, who watched his sister apply a self-made Vaseline-containing mixture to her eyelashes to make them look fuller. He used a chemistry set to perfect that formula, thus creating the base of what would become a billion-dollar business.
Estée Lauder is one of the most well-known names in the cosmetics industry. The company has a wide selection of products in almost every category – from makeup to skincare and fragrances.
The company was founded in 1946 by Estée and Joseph Lauder. Their first line included only 4 products, which were sold in Manhattan beauty salons and used in free makeovers.
Lancôme cosmetics may be on the pricier side — but they have the expertise to back it up. The company specializes in upscale skincare, makeup and fragrances, which are sold worldwide.
Lancôme is actually part of the L'Oréal Luxury Products division.
The company was founded back in 1935 by Armand Petitjean and got its name and logo from the Lancosme forest in France, which is famous for its roses.
Clinique Laboratories is an American company making skincare products, cosmetics, toiletries, and fragrances. Clinique’s products are typically sold in high-end department stores, and there is a lot of focus on skin treatments.
Clinique is actually a subsidiary of the Estée Lauder Companies and has over 22,000 customer consultants working for the company in different locations. Clinique was founded in 1968 and introduced its first product line as the first allergy-tested and fragrance-free cosmetic products.
“Easy, breezy, beautiful”. The company’s slogan is actually a fitting description for CoverGirl’s products. The brand specializes in creating quality yet affordable makeup for all skin types and enjoys lots of popularity with the younger generation.
CoverGirl was launched in 1961 in Maryland, United States and started its long journey with a small line of medicated makeup products. It was later acquired by Procter & Gamble and then by Coty.
You may know Sephora as a great place to shop for all things beauty. And it’s true — the company has 2500 stores in over 32 countries with over 20,000 employees. However, in addition to being a highly successful retailer, Sephora also has a well-performing house brand selling makeup products, makeup accessories, masks, and more.
Sephora was founded by Dominique Mandonnaud in 1970 in France and was later acquired by Louis Vuitton Moët Hennessy before opening its first stores in North America.
Dior is a French luxury fashion house and a household name in the beauty industry. When we think Dior, we think class, elegance and legacy. Dior is known for its clothing — and also for its beauty products. The company specializes in makeup, skincare and perfume products.
Dior was founded in 1946 and launched its first-ever lipstick in 1953. Thus, the company has had over 60 years to perfect its makeup formula, which enjoys great popularity to this day.
If you are searching for that perfect foundation, Cover FX is the place to look. The company focuses almost exclusively on creating award-winning foundations, which come in as many as 40 shades and three undertones, letting every Cover FX customer choose that one tone that suits their skin perfectly.
The company was founded relatively recently – in 2000. Its products are customized for specific skin types and are vegan and cruelty-free.
bareMinerals is a brand focused on natural ingredients, It creates makeup not only for aesthetics but also for skin nourishment. All of the label’s foundations and other products are mineral-based and can be used by people with sensitive skin.
bareMinerals was founded back in 1995. It has since launched the world’s bestselling loose powder foundation, which continues to beat sales records in both the US and the UK.
Yves Saint Laurent makes high-end luxurious beauty products, which include makeup, skincare and fragrances.
The company was founded in 1961 and started with a clothing line. The brand has since expanded into beauty and has had immense success in the field.
Urban Decay is for those who love bold makeup. The company is well-known for its high-performing formulas and strongly pigmented products. Its Naked Palettes is an iconic product with thousands of fans worldwide.
The company was founded in 1996 in Newport Beach, California and is a subsidiary of the French cosmetics company L'Oréal.
Jeffree Star Cosmetics’ products are iconic, bold and immediately recognizable — just like their creator. The brand’s makeup collection features wildly popular lipsticks, highlighters, eyeshadow palettes, and more.
The brand was founded by the internet personality in 2014. According to Jeffree Star, he invested all of his life savings into the label, which initially launched with just three liquid lipstick colors. Today, the company boasts sales of upwards of US$100 million a year.
Huda Beauty may be relatively new to the makeup industry compared to some of the other household names we’ve mentioned in the list. However, it’s also one of the fastest-growing makeup companies in the US, with a hugely popular line of products that includes everything from liquid lipsticks and foundations to perfumes and beauty accessories.
Huda Beauty was launched in 2013 by award-winning beauty blogger Huda Kattan, who started her career as a makeup artist.
There are probably very few people out there who have never heard of Kylie Jenner. But Kylie has transformed her media success into something more — a cosmetics company with a net worth of over $1.2 billion. Today, Kylie Cosmetics offers a full range of makeup and skincare products and accessories.
Kylie Cosmetics was founded in 2014, with its first product being Kylie Lip Kits, which included a liquid lipstick and lip liner.
There is truly lots of choice in today’s beauty world — and there are lots of companies competing for your attention. Choosing makeup and skincare products is a very personal affair and is often a process of trial and error. We sincerely hope that the list above will help you find what you are looking for and perhaps discover new products that will become essential parts of your beauty routine.