2019-09-02 06:33:26

Forwarders Update: Average Delivery Speed Recalculated

Average delivery speed is one of the key parameters for forwarder assessment. Originally this parameter was based on the number of days from the moment when the deal between the forwarder and the shopper was made to the day when the package was delivered to the shopper. Generally functioning without a trouble, this mechanism had two downsides:

  • it did not consider delays on the shoppers side,

  • forwarder’s shipping time estimates did not include the time between the deal and actual shipping, which resulted in stats inconsistencies.

As a result, forwarders' average shipping speed parameter was distorted and did not reflect the real time it took for the package to get from the forwarder to the shopper. We decided to fix it, and now the average shipping time parameter stands for the number of days the package was en route from the forwarder to the shopper. It means that now shipping from the store and package processing at the forwarder’s location are not taken into account.


We hope the new approach will help shoppers get a better grasp of the shipping time in terms of package forwarding with Parcl. If you have any ideas or suggestions on how to make Parcl a better place, or you noticed that something doesn’t work the way it should, please share your thoughts with us at We are always happy to hear from you!

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